Strategy in Airline Loyalty: Frequent Flyer Programs (Paperback)

Strategy in Airline Loyalty: Frequent Flyer Programs By Evert R. de Boer Cover Image
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Description


Provides first discussion and analysis of existing airline loyalty program strategies

Offers a comprehensive overview of the development of airline loyalty programs over time

Explores how FFPs could evolve in the future, covering possible threats and potential opportunities

About the Author


Evert R. de Boer has researched and worked in airline loyalty strategy since 2000. He has collaborated with more than 15 airlines globally on frequent flyer programs in management and advisory roles, and has published numerous articles and white papers on the subject.
Product Details
ISBN: 9783319873503
ISBN-10: 3319873504
Publisher: Palgrave MacMillan
Publication Date: August 24th, 2018
Pages: 268
Language: English