Applying Neuroscience to Business Practice (Hardcover)

Applying Neuroscience to Business Practice By Manuel Alonso Dos Santos (Editor) Cover Image
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Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.
Product Details
ISBN: 9781522510284
ISBN-10: 1522510281
Publisher: Business Science Reference
Publication Date: October 25th, 2016
Pages: 354
Language: English